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Creating Jobs: Corona Works to Bridge the Gap between Educators and Industry

Post Date:10/20/2017 10:35 AM

Economic Development Press Release

For Immediate Release
October 20, 2017 


CORONA, CA– There is often a communication challenge between education and industry; educators want students to get great jobs and industry wants to hire great people, but the process is not always as simple as it sounds. In fact, many students tend to graduate without job placement and employers get frustrated with a lack of quality candidates.

To remedy this, the City of Corona brought both sides together on Tuesday, October 17 for a discussion on workforce development. Eight education/training entities were represented on the panel and the audience included several Corona-area employers.

“Encouraging educators and industry to communicate better is extremely important,” said Kimberly Davidson, Economic Development Manager for the City of Corona and the meeting’s coordinator. “The goal is to simplify the process, maybe through apprenticeships and internships, so that we can get more students into jobs faster and keep our great talent here in Corona.”

The panelists were asked to focus on their respective curriculum in Career Technical Education (CTE), historically thought of as “vocational training,” but now with a more technical focus as industry continues to innovate. “Career Technical Education allows students to find their passion through real world problem solving and hands-on learning,” said Kit Alvarez, CTE Academic Coordinator for the University of California, Riverside (UCR) and one of the panelists for the event.

The panel also included: Alvord Unified School District, Corona-Norco Unified School District, FutureLink, March Joint Powers Authority, Norco College, Riverside County Workforce Development and Vocademy.

“There is an artificial distinction between students and employees; frequently they are the same person,” said Dr. Kevin Fleming, Dean of Instruction for the CTE program at Norco College. “Through apprenticeship programs, entry-level employees should simultaneously be upgrading their skills in a training program, and students should be gaining relevant work experience daily.”

During the discussion, Dr. Fleming commented that the panelist table between the speakers and the audience should be taken away as there is already an invisible fence between education and industry that needs to be removed. Removing it, he said, is merely a matter of getting both sides to communicate better with each other. “Bridging this awareness-gap is the first step toward strong collaborations,” Dr. Fleming said.

The event was created in response to comments from local businesses who are expanding but challenged with finding proper candidates for the job openings. “We will continue to encourage business growth in Corona,” Davidson said. “But we will also work to help our businesses hire locally as much as we can.”

For more information about Corona business opportunities, please contact Kimberly Davidson or Ryan Cortez at
951-736-2371 or at


About the City of Corona:  Corona is located adjacent to Orange County California at the junction of the 91 and 15 freeways with a population of more than 160,000 residents. The City of Corona is soliciting community feedback about their priorities for maintaining quality of life, take the survey online at For more information regarding the City of Corona visit

Media Contact
Kimberly Davidson
Economic Development Manager


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